TRADEMARK REGISTRATION

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your trademark is important to secure if you are exploring or selling in china.

Many distributors and Chinese e-commerce websites will require this of you before they take on your product, as you can’t license your product to a distributor without a Chinese trademark.

China has first-to-file trademark laws, which means whoever files for the trademark gets the exclusive rights to sell and distribute under that name. It also offers you a level of protection over your brand.

Trademarks are valid for 10 years from the date of filing the application. It’s a long process, and should be started well in advance of your plans to export to China.

Tavi & Co can take the complexity and uncertainty out of the registration process, by providing you a trusted full service to end up with the trademark that you want.

 
 

STEP ONE: TRADEMARK SEARCH

Results in 3 business days

Thanks to our resourced Beijing team, this first step establishes whether your preferred trademark is available for registration in China. We provide advice about what can and can’t be registered as a trademark in China, and will help you identify the class and subcategories most suitable for your business to register in. It is the fastest and most reliable way to set a trademark goal in your export plan.

STEP TWO: TRADEMARK REGISTRATION

After completing your trademark search and identifying it’s availability, the next step is to register it. The process of registering your trademark in 1 class and 10 sub-categories is as follows:

  1. We send you documents to fill out.

  2. We finalise and submit application and other relevant documents to the SAIC (State Administration for Industry and Commerce.

  3. SAIC review the application and confirms whether additional information is required (approx. 3 months).

  4. SAIC process the application (approx. 1 year).

  5. SAIC approves and publishes the trademark .

  6. China trademark registration and certificate are issued (approx. 3 months after approval).

Total process - 12-18 months.

Trademarks are valid for 10 years from the date of filing the application.

For details and pricing on the trademark registration Process, please get in touch